November 22, 2012

National Day at S*uce

With National Day just around the corner all stores, websites and people are preparing themselves to make this one the BEST ever. So far, multi-brand fashion and concept store S*uce has one of the most original campaigns I have seen.

S*uce is calling out to all fashionistas and instagramers from the 7 Emirates to participate in their Instagram campaign, We Built This City. To participate, you simply need to take a picture (or more) of something that reminds you of living in the U.A.E. It can be your favourite place, or person, or anything. Get creative!! Post your pics on Instagram with #webuiltthiscity, @sauceloves, and @capitaldstudio underneath the photo.

The photos will be posted onto and the 41 best photos will  be turned into an installation at Capital D Studio in Dubai. The launch party is on Dec 4. 

Now here is the kick- most of the photos so far have been posted by Dubaians so I'm calling out to all Abu-Dhabians to REPRESENT and snap as many photos as you can! Be creative and snap whatever means Abu-dhabi to you. We are living in the capital after all so we need to be heard!! 

Happy Snapping! :)

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