January 26, 2013

Up Close & Personal: Roxana from SunglassCurator.com

It is ALWAYS sunny in the U.A.E and you need to wear sunglasses no matter what the season. I usually only buy 2 pairs of sunglasses a year- one for Spring/Summer and one for Autumn/Winter and I don't experiment with the style. If I find a pair that suit my face, I'll buy  similar ones for the next season. However, I have recently realized that sunglasses are just as much an accessory as jewellery, shoes or bags. A funky pair can be a topic of conversation and can really get you noticed! I discovered that some people even buy 3 to 4 pairs a season depending on their outfit and the occasion. 

I came across the Sunglasses Curator (www.sunglasscurator.com), a website based out of Bucharest which sells really cool designer shades for both men and women. They sell limited edition, hard to find, designer brands, and truly exceptional pieces for people who have a deep appreciation of sunglasses. For the rest of us, they offer tips on which styles will suit your face, the trends of the season, look books, and what the celebrities are currently wearing to help you make an informed decision. Basically, they are your one-stop shop for all things sunglasses! 

I sat down with one of the owners of the website, Roxana Marcu, to find out what really goes on behind the scenes at the Sunglasscurator.com 

Tell me a little about your website 
SunglassCurator.com was born out of pure love for fashion in general and sunglasses in particular. Ever since I can remember, I have adored sunglasses as they are definitely one of the most important and impactful fashion accessories that one can wear. They create mystery while also talking discreetly about one’s personality. We wanted to create an online destination where people who share the same love for sunglasses can find a truly exceptional selection of exclusive designer eyewear. We launched our online store in June 2012 and we have a showroom here in Bucharest, where we are based.

What was your inspiration to start a website dedicated to sunglasses?
It has always been very challenging for me to find the perfect pair of sunglasses. I always knew that I wanted to help people find the perfect pair :)  

How do you select the designers you will stock?
Our decision is based on the brand image, character of designs and ability to deliver high-quality products. With an ever-growing list of potential collaborating brands, we strive on creating a rather eclectic mix of designers from eyewear pioneers to very-recently launched ones. 

Sunglasses are very hard to buy in person and I usually have to try on many pairs before I find the perfect one. Being an online site, how do you deal with this issue?
We rely on having well-informed customers who know the shape and styles of sunglasses that suit them. As online shoppers ourselves, we went through similar situations, so we provide our customers with as much information as possible. We categorize our shades based on size and shape to make it easier to search through the styles which will suit your face. If they still don't fit, you can return them till you find the perfect pair! 

    USHER wearing DITA Eyewear sold on the website

     Your website is very different from the average online retail seller. You have interviews with the designers of your sunglasses, style trends of the season, etc. Do you feel this makes your image more of a sunglasses EXPERT rather than a regular retailer?
     Every single frame in our store is 'handpicked' by our team of curators who are always on the lookout for models that have something special. We want people to fall in love with our frames, the same way we do. It is very important for us that our clients have all the information on hand when choosing a frame such as: a guide on what shapes of sunglasses are suitable for his/her face, information on the designer, the current fashion trends, what people that they admire wear etc. 

What are the trends for Spring/Summer 2013?

The main trends are below. Read more about them here 

 Coloured frames - mainly in pink & Geometric frames - round and square shapes

Decorated and printed frames & Classic shapes - cat eyes, aviators and oversized 

Minimal eyewear

Do you ship internationally? What is your return policy like?
Yes we ship globally and since our launch, we have had orders from 4 different continents, with some excellent delivery times, if I may add :)  Our return policy is standard and in line with all major online retailers. 
Which shades are you personally coveting from the website this season?
 I love every single pair on the website but considering that I am a huge fan of oversized sunglasses, these are my favourite: 
    This is truly an exquisite piece with its oversized butterfly shape and python wrapped frames

These frames will enhance any look instantly with their delicate and unique baroque details

                                             RITA ORA wearing the MOO Noir Desire 2

I love the colour and shape of these frames

These are both romantic and glamourous! 

 Visit sunglasscurator.com to buy a truly exceptional pair of sunglasses! 

Which style of shades do you usually wear? 

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