October 27, 2012

Unrealistic Dior mascara advertisement

Have you ever looked at an advertisement in a magazine and thought, "Wow, I wish I looked like her?"  or "What an amazing beauty product, look at her lips/eyelashes/skin texture etc!" Unfortunately, we all know that these advertisements are retouched and that all the pictures are enhanced to stress the effects of what the seller is marketing. 

I just discovered that in terms of beauty products, brands are actually not allowed to OVER exaggerate the effects of a product. Take for example, Christian Dior's campaign for Diorshow New Look mascara that delivers volume and multiplies your lashes. 

The U.K. Advertising Standards Authority, which acts like a watchdog on all ads in the country, has banned this ad. Apparently Dior was accused of "misleadingly exaggerating the effects of the product" and that Natalie Portman's lashes were retouched "for a more stylized, uniform and tidy effect".

Basically, what you see is NOT what you get! The advertisement is not permitted to be published again in the U.K until they fix it since it was leading potential customers to get unrealistic expectations.

I was very happy to hear this news since there are SO many times that I buy the products I see advertised in the magazines and then discover they aren't so wonderful. At least now we know that the ads have to be a bit realistic!

What do you think? Does this make you trust magazine ads more? 

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