Customer is king these days in the Fashion world and design houses and stores are no longer simply relying on the tastes of the "professional buyers" to choose the pieces that we will be wearing in the upcoming season. Rather, they are directly asking US what WE would like to wear. Isn't that refreshing!
This trend was seen at Topshop Unique's Spring/Summer 2013 show at London Fashion Week. If you didn't love the brand before, I am sure you will start to love them now! :)
1) They posted the fashion show on their website
2) They gave us a chance to take a picture of all of the items on the catwalk that we liked and share them with our friends on Facebook
3) They provided links to the songs that were played during the show
3) They told us which makeup products were used to create the models' looks
4) They offered us a chance to pre-order 4 items that we could have before everyone else
I found the experience really fun - Visit TOPSHOP UNIQUE HERE and enjoy the show :)
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